First have a look to what simplicity actually means. "The state, quality, or an instance of being simple.", is what the dictionary says. But like I said before a lot of websites that I see around me aren't simple, their just empty. And empty isn't quit the same as simple. When you make something simple you just want to make things clearer to your visitor. Of course will emptiness help you with that, but it's just a part of the whole process.

For example: I easily could make Harry Potter a lot empty-er. Within 2 minutes I let Harry defeat Voldemort and the movie is over. Harry wins and that's just about it, nothing more nothing less. But it doesn't make the movie any simpler, and certainly not more fun.

Of course I know (and a lot of designers should do as well) that simplicity isn't simple to create, you got to think really hard how to show everything you want in a gorgeous jacked and simple to use at the same time. One of the reason why I write this blog is because I like the way great User interface designers think and act. They try to be the users and try to see what those users want to see. After that they create a marvelous design from what that researched told them.

When you ask me Mike Matas is one of those interface designers, and not just because he's working for apple. Although...... I can have discussions about that for hours.